Taking the Small Business Plunge | Day 23

Thursday, October 23, 2014


One of the best pieces of advice I've ever received about small business…or any business in fact:

UNDER-PROMISE AND OVER-DELIVER

You will rarely disappoint your clients, and almost always leave them feeling pleasantly surprised and satisfied with their experience with you.

Practical examples of how to apply this:

-- Set your shipping time to longer than you think it will actually be.

-- Overestimate your deadline for finishing a project. When you finish "early," it will be a pleasant surprise.

-- Leave some of the perks of a package you offer unadvertised so you can surprise your clients with it later. Maybe a free printable, access to an e-book, etc.

-- Don't oversell yourself when you're trying to make an initial deal or sale. Find a good balance between offering something people are interested in, and then providing a product or service that exceeds their expectations.


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